Data protection
Status of this privacy policy: 21/01/2024
1. Data protection at a glance
General information
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.
Privacy settings - how our consent banner works
Via our consent banner, you define your privacy settings for visiting our website. You can decide separately and independently whether or not to allow the use of external media and analytics/marketing tools. External media are content, plugins or tools, such as fonts, maps or videos, which are provided by third-party providers and integrated into our website. They generally serve to improve your user experience when visiting our website and to provide you with further - sometimes multimedia - information. Analytical/marketing tools are also provided by third parties. They help us understand how our website is used, what information users are interested in and what information they may be missing, and which of our advertising efforts are targeted and which are not. This statistical data enables us to continually improve our website, which benefits all website users.
By integrating external media and analysis/marketing tools into the website, the respective provider usually gains knowledge of your IP address and the pages you have visited on our website. In addition, some external media or analysis/marketing tools transmit further data to the provider and may also set cookies on your computer. You agree to this transfer of your personal data with the corresponding settings in the consent dialog, or not.
We use the following external media and analysis/marketing tools on our website:
External media
- currently no external media are integrated
Analysis/marketing tools
- HubSpot Analytics
- Google Analytics
- Google Conversion Tracking
- Meta Pixel
- LinkedIn Insight-Tag
- Google Tag Manager (only used to integrate the aforementioned tools)
- etracker
- Hotjar
For detailed information on these external media and analytics/marketing tools, as well as cookies, please see our privacy policy listed below this text.
The consent banner will be displayed to you when you first visit our website or you have not yet set your privacy preferences.
The privacy settings you set via our consent banner will only apply to our website for a period of 365 days. You may change your preferences at any time by clicking on the "Set Privacy Preferences" button below and by clicking on the "Privacy Preferences" link on any page.
The privacy setting you make using the consent banner will be logged by us in order to comply with the legally required duty of proof. For more information, please refer to the section "5. Data collection on our website" in this privacy policy.
What does it mean when I allow "External Media"?
Through this setting, the above-mentioned external media are directly integrated into the website. When you visit a page on our website that contains external media, such as a map, you can interact with that external media immediately and directly.
What does it mean if I do not allow "External Media"?
If you do not allow external media and visit a page on our website that has external media embedded in the page content, such as a map, then a placeholder is displayed instead of this external media so that no data is transferred to the provider of the external media. However, you have the option to load each of these external media once by clicking on a button in the placeholder. This will load the external medium you have activated individually and integrate it into the page. The activation by clicking on a placeholder applies once per external medium. This means that if you visit the same page again or another page that contains an external medium, the placeholder is displayed again and you must activate the external medium again by clicking on it if you want to use it. The external medium can only be integrated into the page and used if you allow external media to be used in the privacy settings.
What does it mean when I allow "analytics/marketing"?
Through this setting, the above-mentioned analysis/marketing tools are integrated into our website. As a result, the respective provider usually obtains knowledge of your IP address and the pages you have visited on our website. In addition, analysis/marketing tools usually transmit further data to the provider and usually also set cookies on your computer. You agree to this transfer of your personal data when you activate analysis/marketing tools.
The analysis/marketing tools help us to understand how our website is used, what information users are interested in and what information they may be missing, as well as which of our advertising measures are targeted and which are not. This statistical data is never used to personally identify users. However, this statistical data enables us to continuously improve our website, which benefits all users of the website.
What does it mean if I don't allow "analytics/marketing"?
This setting prevents the above-mentioned analysis/marketing tools from being integrated into the website. This means that no personal data is processed by the above-mentioned analysis/marketing tools and passed on to the providers of the tools.
Exception: etracker is also integrated without consent in so-called cookieless mode, but does not transmit any personal data. You can find out more about this below in this privacy policy.
Can I change my decision or withdraw my consent?
You can adjust your decision to use external media and analysis/marketing tools at any time by clicking on the button listed below. Furthermore, you can use this button to revoke a previously granted consent at any time by changing the settings accordingly. If consent is not given or is revoked, all cookies that our website has previously set and that are related to this consent will be deleted. This does not include cookies set by providers of external media and analytics/marketing tools under their own domain. These cannot be read or deleted by us due to browser security restrictions. However, you can have these cookies deleted by functions provided by your browser (details of which can be found below and in your browser's user guide).
In the event of a revocation, the legality of the data processing carried out until the revocation remains unaffected by the revocation.
Data collection on this website
Who is responsible for the data collection on this website?
The data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This can be for example data that you enter in a contact form.
Other data is collected automatically or after your consent when you visit the website by our IT systems. This is mainly technical data (e.g. Internet browser, operating system or time of the page
of the page view). The collection of this data takes place automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction, completion, blocking, deletion and transfer of this data. Furthermore, you have the right to withdraw your consent under data protection law, to object to the processing of certain personal data concerning you, to request the restriction of the processing of your personal data under certain circumstances, to lodge a complaint with a data protection supervisory authority, as well as the right not to be subject to a decision based exclusively on automated processing - including profiling.
For further details on your rights, please refer to our Privacy Policy listed below this text.
If you have further questions about data protection, you can contact us at any time. You will find the corresponding contact options in this data protection declaration as well as in the imprint of this website.
Third-party analytics and tools
When visiting this website, your surfing behaviour can be statistically evaluated. This is mainly done with so-called analysis programs that use cookies or so-called fingerprinting methods. However, analysis programs are only used on our website if you agree in the data protection settings in the consent banner that analysis/marketing tools may be used. Exception: etracker is also integrated without consent in so-called cookieless mode, but does not transmit any personal data. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you.
You can prevent this analysis by denying your consent to the use of analysis/marketing tools in the privacy settings in the consent banner, or by activating certain mechanisms that prevent the analysis.
You can find detailed information on these analysis programs and on your objection and revocation options in the following data protection declaration.
Data transmission
We only pass on your personal data to third parties if:
- you have given your express consent to this in accordance with Art. 6 (1) a GDPR.
- this is legally permissible and necessary according to Art. 6 para. 1 lit. b GDPR for the fulfilment of a contractual relationship with you or the implementation of pre-contractual measures.
- there is a legal obligation for the transfer according to Art. 6 Para. 1 lit. c GDPR.
We are legally obliged to pass on data to state authorities, e.g. tax authorities, social insurance carriers, health insurance companies, supervisory authorities and law enforcement agencies. - the transfer is necessary in accordance with Art. 6 Para. 1 lit. f GDPR for the protection of legitimate business interests, as well as for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data.
- In accordance with Art. 28 GDPR, we use external service providers, so-called order processors, who are obliged to handle your data with care.
We use such service providers in the areas of: IT, logistics, telecommunications, sales, marketing.
When transferring data to external bodies in third countries, i.e. outside the EU or EEA, we ensure that these bodies treat your personal data with the same care as within the EU or EEA. We only transfer personal data to third countries for which the EU Commission has confirmed an adequate level of protection or if we ensure the careful handling of personal data through contractual agreements or other suitable guarantees.
Processing of your personal data in countries outside the EU and the EEA
Your personal data is not processed in countries outside the European Union and the European Economic Area, except for the Google Analytics, Google Conversion Tracking, Facebook Pixel and LinkedIn Insight-Tag. For details, please refer to the sections "Analysis tools" and "Integrated services" in this privacy policy.
Note: We and also the providers of web analytics, integrated services and usage-based online advertising that may support us cannot identify you by your IP address. Only a comparison of your IP address with data from your Internet provider enables a personal assignment.
2. Hosting
External hosting
This website is hosted by an external service provider (hoster). The personal data that is collected on this website is stored on the hoster's servers. This can be v. IP addresses, contact requests, meta and communication data, contract data, contact data, names, website accesses and other data generated via a website.
The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR).
Our hoster will only process your data to the extent that this is necessary for the fulfilment of his service obligations and our instructions with regard to the processing of your data. and follow our instructions with regard to this data.
Conclusion of a contract on order processing
To ensure data protection-compliant processing, we have concluded an order processing contract with our hoster.
3. General notes and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this this privacy policy.
When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have
can have security gaps. A complete protection of the data against access by third parties is not
possible.
Note on the responsible body
The responsible party for data processing on this website is:
RIEDEL Immobilien GmbH
Tizianstraße 50
80638 Munich
Phone: +49 89 159455-0
Fax: +49 89 159455-15
E-mail: info@riedel-immobilien.de
represented by Heiner Riedel (Managing Partner), Markus Riedel (Managing Partner)
The responsible entity is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).
Data Protection Officer
The external data protection officer is responsible for monitoring and ensuring compliance with data protection. He will be happy to provide you with further information on the subject of data protection under the following contact details:
ituso GmbH
www.ituso.de
Fraunhoferstraße 9
80469 Munich
E-mail: datenschutz@riedel-immobilien.de
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as For example, orders or requests that you send to us as the site operator, SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
be read by third parties.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke already given consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to the collection of data in specific cases and to direct marketing (Art. 21 GDPR)
IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F OF THE GDPR YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO THIS ALSO APPLIES TO A PROFILING BASED ON THESE PROVISIONS. PROFILING. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED, PLEASE REFER TO THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING,
YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING.
PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS SHALL ALSO APPLY TO THE
THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT ADVERTISING.
IN CONNECTION WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE
WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION
ACCORDING TO ART. 21 ABS. 2 DGVO).
Right of appeal to the competent supervisory authority
In the event of violations of the GDPR, the data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of appeal exists without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract automated processing, to yourself or to a third party in a common, machine-readable format. to be handed over. If you request the direct transfer of the data to another person responsible this will only be done insofar as it is technically feasible.
Right of access, rectification, completion, blocking and erasure
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, completion, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
Right to restrict processing
You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
- If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data may - apart from being stored - only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
Automated decision-making in individual cases including profiling and your rights in this respect
You have the right not to be subject to a decision based solely on automated processing - including profiling - except in the exceptional circumstances mentioned in Art. 22 GDPR.
Decision-making based exclusively on automated processing - including profiling - will not take place.
Objection to advertising mails
The use of contact data published within the framework of the imprint obligation for the transmission of not expressly requested advertising and information materials is hereby prohibited. The operators of the site expressly reserve the right to take legal action in the event of unsolicited of unsolicited advertising information, such as spam e-mails.
Change of our privacy policy
We reserve the right to adapt this data protection declaration so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. The latest version of our privacy policy will then apply to your next visit.
4. Hubspot
Our website contains tracking technology from HubSpot Inc, 24 First St, 2nd Floor, Cambridge/MA 02141, United States ("HubSpot"). This may include cookies (see section 5 Data collection on our website). HubSpot collects and stores usage data in pseudonymous profiles to enable interest-based advertising. You can deactivate the storage of data by HubSpot in cookies and the associated recording of your user behavior by deactivating cookies (see section 1 Data protection at a glance).
We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects. These include, among others:
- Email marketing (newsletters and automated mailings, e.g. to provide downloads)
- Social media publishing & reporting
- Reporting (e.g. traffic sources, hits, etc. ...)
- Contact management (e.g. user segmentation & customer relationship management)
- Landing pages, blogs and contact forms
Our contact forms allow you, as a visitor to our website, to find out more about our company, download content and provide us with your contact information and other demographic information. This information and the content of our website are stored on the servers of our software partner HubSpot. We use this to get in touch with you. We also use cookies to find out which of our company's services are of interest to you. For this purpose, we store information about your interaction with our website, such as documents downloaded, pages visited, date and time of access ("usage data") and whether and when you have opened marketing emails from RIEDEL.
We use HubSpot to optimize our advertising and customer approach. Only if you have given us your consent to do so can we also merge the pseudonymous data with personal data from your CRM profile in order to address you in the best possible way and provide you with support tailored to your interests.
HubSpot's sub-processor page, which you can access here, includes a list of the sub-processors Hubspot uses.
HubSpot in turn uses the following sub-processors to operate its product:
- Amazon Web Services, Inc. - hosting the product infrastructure
- Google, Inc. - use of the Google Cloud Platform to support the processing of local customer data
- Cloudflare, Inc. - Performance optimization when displaying websites
- Message Systems, Inc. - Infrastructure for sending email
- SendGrid, Inc. - infrastructure for sending emails
Further information on data processing by HubSpot can be found on the HubSpot website.
5. Data collection on our website
Cookies
These Internet pages partly use so-called cookies. Cookies are small text files and do not cause on your terminal device and do not contain viruses. They are stored either temporarily for the duration of one session (session cookies) or permanently (permanent cookies) stored on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal until you delete them yourself or until they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your terminal device when you enter enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain
website functions would not work without them (e.g. the member login or the shopping cart function). Other cookies are used to evaluate user behavior or to display advertising.
Cookies that are required to carry out the electronic communication process (necessary cookies) or for the
provision of certain functions requested by you (functional cookies, e.g. for the shopping cart
shopping cart function) or to optimize the website (e.g. cookies to measure the web audience).
are stored on the basis of Art. 6 para. 1 lit. f GDPR unless another legal basis is
legal basis is specified. The website operator has a legitimate interest in storing
of cookies for the technically error-free and optimized provision of its services. Insofar as a
consent to the storage of cookies has been requested, the storage of the relevant cookies is
cookies exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR); the consent is
revocable at any time.
You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general as well as activate the automatic deletion of cookies when closing the browser. With the If cookies are deactivated, the functionality of this website may be limited.
Below you will find an overview of the cookies that are used on our website. Some of these cookies are used in connection with external media or analysis/marketing tools and are only used if you give your consent to the use of external media or analysis/marketing tools in the consent banner.
Log files for privacy settings
If you specify your privacy settings in the consent banner, the following data will be collected and stored:
- Time of the action
- IP address (shortened and encrypted using a hash function)
- User agent (browser type and browser version)
- Status of the consent to the respective category as well as expiry time of the selected setting
This data is not merged with other data sources.
The collection of this data is based on Art. 7 (1) GDPR. The article stipulates an obligation to provide evidence of consent - for this purpose, the processes of the data protection settings must be recorded with the above-mentioned data.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- browser type and browser version
- Operating system used
- referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website - for this purpose, the server log files must be collected.
Contact & Inquiry Forms
If you send us inquiries via the contact/inquiry form, the information you provide in the form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and for the case of follow-up questions. We do not pass on this data without your without your consent.
The processing of this data is based on Art. 6 (1) lit. b GDPR, insofar as your request is related to the the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. is necessary. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your Consent (Art. 6 para. 1 lit. a GDPR) if this was requested.
The data you entered in the contact form will remain with us until you request us to delete it, revoke your
revoke your consent to storage, or the purpose for storing the data no longer applies.
(e.g. after the processing of your inquiry has been completed). Mandatory legal provisions -
in particular retention periods - remain unaffected.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry, including all resulting personal data (name, inquiry) for the purpose of processing your request. stored and processed by us. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 (1) lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. is necessary. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.
The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent for the
revoke your consent to storage, or until the purpose for storing the data no longer applies
(e.g. after the processing of your request has been completed). Mandatory legal provisions -
in particular statutory retention periods - remain unaffected.
Propstack CRM / Request for real estate offers
We use Propstack for the management of real estate, prospect and customer data and the dispatch of real estate exposés. The provider is Propstack GmbH, Chausseestraße 19, 10115 Berlin.
Propstack is a real estate management system with integrated CRM system. Among other things, it enables us to manage properties as well as contacts of customers and interested parties and to organize sales and communication processes. The use of the system also enables us to analyze our customer-related processes.
Propstack also enables us to send real estate exposés to interested parties who have requested them. A requested exposé is accessed via Propstack. In the process, legally required proofs such as your consent to the brokerage contract and the revocation instruction are logged before the exposé is made available.
The prospect and customer data that are stored in Propstack are stored on Propstack's servers.
Details about the functions of Propstack can be found here:
https://www.propstack.de/produkt/funktionen
The use of Propstack is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.
We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
6. Analysis tools
HubSpot Analytics (with consent)
This website uses HubSpot to analyze the behavior of website visitors. General information about HubSpot can be found under section 4 HubSpot.
To ensure data protection on this website, HubSpot Analytics is not integrated into the page when you enter this website for the first time. HubSpot Analytics is only integrated into the page if you agree in the data protection settings in the consent banner that analysis/marketing tools may be used (consent pursuant to Art. 6 para. 1 lit. a GDPR).
This prevents your data from being transferred to HubSpot Analytics when you first enter the site
HubSpot Analytics uses so-called "cookies". These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there
The storage of HubSpot cookies, the use of this analysis tool and the associated data processing are carried out on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Google Analytics (with consent)
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To ensure data protection on this website, Google Analytics is not integrated into the page when you first enter this website. Google Analytics is only integrated into the page if you agree to allow analytics/marketing tools to be used in the privacy settings in the consent banner (consent according to Art. 6 para. 1 lit. a GDPR).
This prevents your data from being transferred to Google Analytics the first time you enter the site.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
The storage of Google Analytics cookies, the use of this analysis tool and the associated data processing are carried out on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.
IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Browser Plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Revocation of data processing and objection to data collection
You can revoke a previously given consent to data processing at any time. To do so, use the link "Set privacy settings", which you will find under the section "1. Privacy settings" at the beginning of this privacy policy. In the event of a revocation, the legality of the data processing carried out until the revocation remains unaffected by the revocation.
Furthermore, you can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website. Please note that this opt-out cookie is only valid for 365 days, only applies to this browser and may be deleted when you delete cookies in your browser.
More information on the handling of user data with Google Analytics can be found in Google's privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de
Demographic characteristics with Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the point "Objection to data collection".
Storage period
Data stored by Google at user and event level, which are linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), are anonymised or deleted after 14 months. For details, please see the following link:
https://support.google.com/analytics/answer/7667196?hl=de
Google Ads and Google Conversion Tracking (with consent)
This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
As part of Google Ads, we use Google Conversion Tracking. To ensure privacy on this website, Google Conversion Tracking is not embedded in the page when you first enter this website. Google Conversion Tracking is only integrated into the page if you agree in the privacy settings in the consent banner that analysis/marketing tools may be used (consent according to Art. 6 para. 1 lit. a GDPR).
This prevents your data from being transferred to Conversion Tracking when you first enter the page.
When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google Ads customer receives a different cookie. The cookies cannot be tracked across Google Ads customers' websites. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients will learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by selecting in the privacy settings in the consent banner that you do not want to allow analysis/marketing tools, or by deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of "conversion cookies", the use of this tracking tool and the associated data processing are carried out on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.
Revocation of data processing and objection to data collection
You can revoke any consent to data processing previously given for Google Conversion Tracking at any time. To do so, use the link "Set privacy settings", which you will find under the section "1. Privacy settings" at the beginning of this privacy policy. In the event of a revocation, the legality of the data processing carried out until the revocation remains unaffected by the revocation.
Furthermore, you can prevent the collection of your data by Google Conversion Tracking by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website. Please note that this opt-out cookie is only valid for 365 days, only applies to this browser and may be deleted when you delete cookies in your browser.
You can find more information about Google Ads and Google Conversion Tracking in Google's privacy policy:
https://policies.google.com/privacy?hl=de.
Meta Pixel (with consent)
This website uses the visitor action pixel from Facebook resp. Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the USA and other third countries.
The Meta Pixel can be used to track the behavior of page visitors after they have been redirected to the provider's website by clicking on a Facebook resp. Meta advertisement. This allows the effectiveness of the Facebook resp. Meta ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
Meta Pixel uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to and stored by Meta on servers in the United States and other third countries.
As the operator of this website, the data collected is anonymous to us and we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes, in accordance with the Meta Data Usage Policy. This allows Meta to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
To ensure data protection on this website, the Meta Pixel is not used when you first enter this website. The Meta Pixel will only be activated if you agree in the privacy settings in the consent banner that analysis/marketing tools may be used (consent according to Art. 6 para. 1 lit. a GDPR).
This prevents your data from being transferred to Meta when you first enter the page
The storage of Meta Pixel cookies, the use of this analysis tool and the associated data processing are carried out on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a Joint Processing Agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Meta tool and for implementing the tool on our website in a manner that is secure from a privacy perspective. Meta is responsible for the data security of the Meta products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Meta directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381
In Meta's privacy policy, you will find further information on the protection of your privacy:
https://www.facebook.com/privacy/policy/
You can also deactivate the "Custom Audiences" remarketing function in the Ad Settings section at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:
https://www.youronlinechoices.com/de/praferenzmanagement/
Revocation of data processing and objection to data collection
You can revoke any consent to data processing previously given for the Meta Pixel at any time. To do so, use the link "Set privacy settings", which you will find under the section "1. Privacy settings" at the beginning of this privacy policy. In the event of a revocation, the legality of the data processing carried out until the revocation remains unaffected by the revocation.
Furthermore, you can prevent the collection of your data by the Meta Pixel by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data by the Meta Pixel during future visits to this website. Please note that this opt-out cookie is only valid for 365 days, only applies to this browser and may be deleted when you delete cookies in your browser.
LinkedIn Insight-Tag (with consent)
This website uses the Insight-Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight-Tag
With the help of the LinkedIn Insight-Tag we receive information about the visitors of our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the key professional data (e.g., career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight-Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also take place across devices (e.g. from PC to tablet). LinkedIn Insight-Tag also offers a retargeting function that allows us to display targeted off-site advertising to visitors to our website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.
The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it in the context of its own advertising measures. For details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.
To ensure data protection on this website, the LinkedIn Insight-Tag is not used when you first enter this website. The LinkedIn Insight-Tag is only activated if you agree in the privacy settings in the consent banner that analysis/marketing tools may be used (consent according to Art. 6 para. 1 lit. a GDPR).
This prevents your data from being transferred to LinkedIn when you first enter the site.
Legal basis
Insofar as consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 TDDDG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures including social media.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs
Order processing
We have concluded an order processing agreement (AVV) for the use of the above service. This is a contract required by data protection law and ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
Revocation of data processing and objection to data collection
Object to the analysis of usage behavior as well as targeted advertising by LinkedIn under the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Furthermore, members of LinkedIn can control the use of their personal data for advertising purposes in the account settings. To avoid a linkage of data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
Furthermore, you can revoke any consent to data processing previously given for the LinkedIn Insight-Tag on our website at any time. To do so, use the link "Set privacy settings", which you will find under the section "1. Privacy settings" at the beginning of this privacy policy. In the event of a revocation, the legality of the data processing carried out until the revocation remains unaffected by the revocation.
Furthermore, you can prevent the collection of your data by the LinkedIn Insight-Tag by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data by the LinkedIn Insight-Tag during future visits to this website. Please note that this opt-out cookie is only valid for 365 days, only applies to this browser and may be deleted when you delete cookies in your browser.
etracker (cookieless or with consent)
This website uses the analysis service etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.
With etracker, we can analyze the behavior of our website visitors. For this purpose, etracker collects, among other things, your shortened IP address, geographic information (maximum city level), log files and other information that your browser transmits to our web server when you visit the website. This allows us to measure website interactions such as dwell time, conversions (e.g., sign-ups, orders), scroll events, clicks, and page views of the website visitor. These interactions are attributed to the website visitor for the duration of the current day, so that they are recognized when they visit again. After the end of the day, visitor recognition is no longer possible.
Without your consent, no cookies are stored in your browser and no information is read from the memory of your terminal device. The cookie-free use of this analysis tool is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising. The rights and fundamental freedoms of the data subjects are preserved. The IP address is anonymized as early as possible during the analysis with etracker and visitor recognition is possible for the duration of the current day at the most.
Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPRand § 25 Para. 1 TDDDG. The consent can be revoked at any time.
Deactivate etracker (opt-out).
You can prevent the collection of your visit data by etracker by deactivating it using the following setting. In case of deactivation, an opt-out cookie will be set that prevents the collection of your visit data during future visits to this website. Please note that this opt-out cookie is only valid for 365 days, only applies to this browser and may be deleted when you delete cookies in your browser.
Order processing agreement
We have concluded an order processing agreement with the above-mentioned provider. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
Hotjar (with consent)
This website uses functions of the web analytics service Hotjar. The provider is Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, Europe (website: https://www.hotjar.com).
Hotjar is a tool used to analyze your user behavior on this website. Hotjar allows us to record your mouse movements, scrolling movements and clicks, among other things. Hotjar can also determine how long you have remained with the mouse pointer on a certain place. From this information, Hotjar creates so-called heat maps, which can be used to determine which website areas are viewed preferentially by the website visitor.
Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your input in a contact form (so-called conversion funnels).
In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.
Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or use of device fingerprinting).
To ensure privacy on this website, Hotjar is not integrated into the page when you first enter this website. Hotjar is only integrated into the page if you agree in the privacy settings in the consent banner that analysis tools may be used (consent in accordance with Art. 6 para. 1 lit. a GDPR).
This prevents your data from being transferred to Hotjar when you first enter the page
The storage of Hotjar cookies, the use of this analysis tool and the associated data processing are based on Art. 6 para. 1 lit. a GDPR and § 25 TDDDG; the consent can be revoked at any time.
Deactivating Hotjar (Opt-Out)
If you would like to deactivate the data collection by Hotjar, click on the following link and follow the instructions there:
https://www.hotjar.com/opt-out
Please note that the deactivation of Hotjar must be done separately for each browser or end device.
For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link:
https://www.hotjar.com/privacy
Order processing
We have concluded an order processing agreement (AVV) with the provider named above. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
7. Integrated services
Google Tag Manager (with consent)
This website uses Google Tag Manager. Google Tag Manager is a tool that can be used to integrate other tools such as Google Analytics into a website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
According to Google's information, the Google Tag Manager only forwards data collected by embedded tools to them, but does not store it, does not collect any data itself and does not set any cookies.
To ensure data protection on this website, Google Tag Manager is not integrated into the page when you first enter this website. Google Tag Manager is only integrated into the page if you agree in the privacy settings in the consent banner that analysis/marketing tools may be used (consent according to Art. 6 para. 1 lit. a GDPR).
This prevents your data from being transferred to tools that are integrated via the Tag Manager when you first enter the page.
The following additional tools are integrated into the page via Google Tag Manager:
- Google Analytics
- Google Conversion Tracking
- Meta Pixel
- LinkedIn Insight-Tag
Information on these tools, as well as ways to prevent the collection of data by these tools, can be found in the "Web Analytics" section of this privacy policy.
Legal basis(s) for the use of Google Tag Manager:
The use of Google Tag Manager and the associated integration of other tools as well as their data processing are based on Art. 6 (1) lit. a GDPR; consent can be revoked at any time. To revoke a previously granted consent, please use the link "Set privacy settings", which you will find under the section "Privacy settings via our consent banner" at the beginning of this privacy policy. In the event of a revocation, the legality of the data processing carried out until the revocation remains unaffected by the revocation.